Spindrift

Spindrift is America’s first and only line of sparkling beverages made with real squeezed fruit. An innovator in an exploding market, with a product story so simple you wonder why it’s done any other way, the goal was communicate the value in truly being real across all channels. In an overloaded, very competitive environment, we positioned Spindrift to be bold and clear, without losing site of the brand’s personality.

Identity

Digital

Content