We partnered with OXO to establish a digital strategy and design language
for its eCommerce platform, bringing the brand story forward.
Our approach was three-pronged. Throughout the experience, we wanted to
focus on simplicity, education, and convenience. Our goals were to build brand
awareness, encourage engagement, and drive conversion—all the while
keeping those principles top of mind.
One of the site’s most distinguishing features is the deep integration of content and commerce to
drive engagement. We created a single, two-way shoppable destination that put storytelling at the center.
Inspired by human connection
We wanted to craft a digital experience as ergonomic as the products it sells, with OXO’s offerings centerstage at all times.