Avery Dennison


Collaborating on innovative packaging with old adhesive label company Avery Dennison seemed an odd combination to leading designers. To change that perception AD launched M_use a new site for the packaging design community. This campaign was created to overcome the old perception of Avery Dennison by reminding designers that they use odd combinations to do excellent work every day.

 
 

Activation

 

social

IG posts using #theoddball

 

digital